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A Go To Market (GTM) Strategy describes who your target customer is for a given product offer, how you intend to attract and convert those customers, and the market size of that opportunity. If you can nail all of that, you have an instant recipe for success!

 

But of course it's not that easy, which is why we have developed a framework, (and provided a template), to help guide you through each component of your GTM strategy. 

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90% of startups fail because they don't really understand their customer needs, and/or they are unable to achieve product-market fit. On top of that, if your customers don't know about your product, or it's too hard to signup, they'll more than likely go to your competitor. And if you don't understand the size of your market before you start, your aspirations of becoming a Unicorn might not be well founded!

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Which is why you should go to the effort of defining your GTM strategy, because it will get you that much closer to creating scalable, sustainable growth for your organisation. 

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There are four components to the GTM Strategy Framework

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The four components are:

1. Who to target 

2. With what offer

3. Via what channels

4. For what value

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Each can be broken down into a statement that encompasses where you have decided to play, and how you intend to win. We'll go through each component provide examples of how it plays out in reality. 

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